Peloton Founders Announce New Title: Fausto Magazine

ALBANY, Calif., March 4, 2025. – The founders of Peloton magazine have formed a new media company Fausto Partners, LLC and are launching a print-focused media brand and agency today. The first print issue of Fausto magazine will arrive this June followed by a newspaper project around the Tour de France. There will be six issues (3 print magazines and 3 newspapers) per year for customers.

“We are very excited to announce this new company and brand today,” says founding partner and Advertising Director, Adam Reek. Partnering with Tim Schamber and Brad Roe means we are officially getting the band back together and we can’t wait for issue one to arrive.”

“We love print! We love creating products together and feel like the time is right to bring inspiring print back to the U.S. and the global cycling audience. We are encouraged by the recent resurgence of successful independent travel, food and sports print titles and we have put together a global distribution network to get Fausto quickly out to the right audiences around the world,” says founding partner and Creative Director, Tim Schamber. “If you liked Peloton, you’ll love Fausto. It will be just as weird and fun!”

“I’m so thankful that we are getting back to making magazines and newspapers and films and providing an outlet for the best photographers and writers in cycling,” says founding partner and Editor-in-Chief, Brad Roe. “Once Peloton stopped after 111 issues, there was a void, not just in the industry, but for me personally, and I can’t wait for the first issue of Fausto to come to life in June and to share it with everyone.”

The independently owned Fausto Partners, LLC will also offer an in-house agency creating print, video and digital branded content for endemic and non-endemic partners.

They are offering a variety of subscription offers to celebrate the launch. You can sign up for their newsletter for the latest news about the project, and follow their journey at faustomagazine.com, Instagram and Bluesky Social. To pre-order and/or subscribe, visit our circulation page here.

Contact us: info@faustomagazine.com
Web site: faustomagazine.com
Instagram: @fausto.magazine
Bluesky Social: Fausto Magazine

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