Hanover, Germany (February 3, 2026) — Fidlock, creators and innovators of the TWIST magnetic bottle mounting systems, PIN CLIP, HERMETIC, VACUUM, and FIDGUARD technology, has hired Park City-based SIMBOL Communications to handle PR and communications services in North America, effective immediately.
Founded in 2007 by Joachim Fiedler, Fidlock pioneered the development of magnetic-mechanical fastening solutions. What began with a magnetic fastener for a school bag quickly evolved into multiple functional product families for the cycling and outdoor communities.
In 2016, Fidlock revolutionized bicycle hydration with the launch of TWIST magnetic bottle mounting technology, freeing bottles from traditional cages. Today, Fidlock employs 100 people and holds over 400 patents. In 2022, Fiedler was nominated for the European Inventor of the Year Award.
“At Fidlock, we’re constantly thinking about daily problems, big and small, and focus on finding solutions that perform better and last longer,” says Andreas Schultz, Fidlock‘s Head of Marketing. “As we continue to expand our product line, SIMBOL’s strong relationships with media, brands and athletes seemed like the perfect fit. We look forward to SIMBOL sharing our story.”
Through its partnership with SIMBOL, Fidlock will build marketplace awareness and appreciation for the company’s innovative technologies, including:
TWIST: Magnetic bottle mounting system that allows quick, secure attachment and removal from bike frames without traditional bottle cages.
HERMETIC: Dry bags utilize Fidlock‘s magnetic knowledge to close automatically and seal completely, providing waterproof protection.
FIDGUARD: Antimicrobial technology that stops bacterial growth in residual moisture inside bottles and suppresses odor formation.
PINCLIP: Magnetic-mechanical quick-change technology providing strong, rattle-free connections for products requiring secure mounting.
VACUUM: A unique combination of suction cup element and magnets used to securely attach smartphones to bicycles, tripods, the car, or at the workplace.
“SIMBOL is extremely proud to work with a company focused on problem-solving,” says founder Nic Sims. “We appreciate brands like FIDLOCK that combine engineering expertise with real-world knowledge and passion to recognize genuine market needs and fill them with high-quality solutions. We look forward to telling the magnetic story behind the simple and effective TWIST bottle technology, as well as their HERMETIC bags, and unique Vacuum technology.”
PEZ Sez: Need great public relations from an agile team that gets it done? – Talk to Nic at SIMBOL Communications
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